Who we are
Luke Helm
is a coach, teacher, and writer whose diverse background prepared him produce a revolutionary new approach to athletic mental performance.
After writing an MA thesis on the power of storytelling in his philosophy and theology degree, Luke’s academic journey took him to Austin, Texas, where he did an MFA in Creative Writing. All the while, Luke was coaching tennis at the club and college levels.
After coaching stints at the D1, D2, and NAIA levels, Luke took over the tennis program at Concordia University Texas where in 4 years, he led a team that had never had a winning record to a conference title and a year-end D3 ranking of #26 in the country.
Storyball is the culmination of the many, distinct chapters along Luke’s journey: academics, coaching, teaching, and writing. Now, in addition to his work as the Director of Racquets at the oldest country club in the state of Michigan, Luke loves equipping teams and athletes to perform at the level they’re capable of.
Dr. Jason Novetsky, PH.D.
Dr. Jason (or “Dr. J” as Chasing Scratch fans know him) owns a sport and performance psychology coaching practice called Champion Mindset Group in Birmingham, MI where he believes that being a champion is a mindset, not an event.
As a former Division 1 pitcher shaped by a lifelong commitment to a growth mindset perspective, he believes mental skills and mental toughness can be taught and learned. He believes that life fulfillment and maximizing mental skills is the competitive advantage that creates champions. He coaches athletes and business professionals how to mentally prepare, sustain their focus, recognize and recover from adversity so they can live and play in the moment with confidence.
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